Challenger Brand News

From the Experts at Fitting Group

Dedicated to Brands Challenging the Status Quo



The Latest Contender

Snapology – The Decepticons of Education

July 20, 2010

snapology_538x320snapology_538x200snapology_258x150When it comes to getting kids interested in learning, nothing beats unabashed trickery. And robots.

Featured Brands

Mechanical Turk – Rise of the Humans

July 13, 2010

With Venmo, No Mo’ (Money) Problems

July 7, 2010

Featured Brands Featured Brands

mturk_538x320mturk_538x200mturk_258x150Despite what we’ve learned from reliable sources such as Neo, T2 and that really, really sad Haley Joel Osment movie, artificial intelligence has yet to take over the business world. Our newfangled machines can make a fine Twinkie, but there are still some things that require a good old-fashioned human brain.

Venmo_538x320Venmo_538x200Venmo_258x150What group would be complete without a friend who never has cash? They come in two models – the I’ll-just-put-it-on-my-AmEx and the I’ll-hit-you-back-next-time. One saps your dignity while the other seizes your dough. But if you had an account with Venmo, all you’d have to do is text 646.863.9557 with a message saying “Who” and “How Much.”

 
More News

Bottles, Bottles Everywhere, and Not a Drop to Drink

June 15, 2010

Doodle – Herder of Cats and Corporations

June 9, 2010

How to Oust Goliath? Be Sexy.

June 2, 2010

A Matter of Challenging the Mind

May 18, 2010

SizeWize Takes the Challenge Out of Online Shopping

May 11, 2010

A Challenger Brand that Grows on You

May 4, 2010

A Challenge to Look Good While We Feel Good

April 19, 2010

Challenge Retail Shopping: thredUP Your Closet

April 12, 2010

“Friending” your way to a Vacation Rental

April 6, 2010