Challenger Brand News

From the Experts at Fitting Group

Dedicated to Brands Challenging the Status Quo



Archives

Snapology – The Decepticons of Education

July 20, 2010

snapology_538x320snapology_538x200snapology_258x150When it comes to getting kids interested in learning, nothing beats unabashed trickery. And robots.

Mechanical Turk – Rise of the Humans

July 13, 2010

mturk_538x320mturk_538x200mturk_258x150Despite what we’ve learned from reliable sources such as Neo, T2 and that really, really sad Haley Joel Osment movie, artificial intelligence has yet to take over the business world. Our newfangled machines can make a fine Twinkie, but there are still some things that require a good old-fashioned human brain.

With Venmo, No Mo’ (Money) Problems

July 7, 2010

Venmo_538x320Venmo_538x200Venmo_258x150What group would be complete without a friend who never has cash? They come in two models – the I’ll-just-put-it-on-my-AmEx and the I’ll-hit-you-back-next-time. One saps your dignity while the other seizes your dough. But if you had an account with Venmo, all you’d have to do is text 646.863.9557 with a message saying “Who” and “How Much.”

Bottles, Bottles Everywhere, and Not a Drop to Drink

June 15, 2010

boxedwater_538x320boxedwater_538x200boxedwater_258x150There he was, Benjamin Gott, in the belly of the beverage beast’s warehouse. Utterly surrounded by 160,000 sq feet of empty, name-brand plastic bottles. A weaker man might have cried.

Doodle – Herder of Cats and Corporations

June 9, 2010

doodle_538x320doodle_538x200doodle_258x150So you’re a busy little bee. “Go hard or go home,” you say. “Sleep when you’re dead,” etc. But scheduling anything with you is a nightmare. It’s almost not worth the hours of back-and-forth – the shuffling, the shifting. And it’s not just you. It’s your friends and family and coworkers. It’s the whole blasted system, man.

How to Oust Goliath? Be Sexy.

June 2, 2010

customshow_538x320customshow_538x200customshow_258x150You should be paying attention. For one, it’s your job. And two, one of these “slides” is bound to contain some info you need. OK, probably not launch codes for the company’s nuclear submarine. Still, you’re presumably watching this PowerPoint for a reason.

A Matter of Challenging the Mind

May 18, 2010

mindapps_538x320mindapps_538x200mindapps_258x150Our world has become a stressful and difficult place for many of its residents, coping with multiple demands, a difficult economy, past baggage and worries about the future. It’s enough to drive a person to seek professional help – or perhaps a new app for their iPhone?

SizeWize Takes the Challenge Out of Online Shopping

May 11, 2010

sizewize_538x320sizewize_538x200sizewize_258x150Many female shoppers have complained bitterly about the hit-or-miss sizing of different clothing brands. While a man may be able to pick up a pair of size 36 slacks to fit his 36-inch waist, women are faced with the frustration of figuring out what size to choose in which brand. SizeWize is on the scene to end the confusion.

A Challenger Brand that Grows on You

May 4, 2010

postcarden_538x320postcarden_538x200postcarden_258x150Plants make great gifts for the horticulturally-inclined, but they don’t fare well in the mail. Now there’s a new way to combine a gift and a card that will address the whole bloomin’ gift-giving issue: PostCarden. Combination gift and greeting card, PostCarden is “a fun and simple pop-out card that transforms into a mini living garden.”

A Challenge to Look Good While We Feel Good

April 19, 2010

banglz_538x320banglz_538x200banglz_258x150Most of us exercise to look good, but Banglz is here to help us look good while we’re exercising. Challenging the fitness industry, Banglz’s products are designed to help both girly girls and fitness freaks make more headway in losing extra pounds while going about their everyday business.

Challenge Retail Shopping: thredUP Your Closet

April 12, 2010

thredup_538x320thredup_538x200thredup_258x150
As high school BFFs and college roommates know, swapping clothes is a time-honored tradition. thredUP is challenging the retail clothing industry by allowing its members to grab items from other people’s closets without leaving home.

“Friending” your way to a Vacation Rental

April 6, 2010

secondporch_538x320secondporch_538x200secondporch_258x150Before the “staycation,” taking time off to stay home was dubbed “a trip to Porchville.” Second Porch provides an alternative for vacationers who want a change of scenery: hang out on a friend’s porch!