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From the Experts at Fitting Group

Dedicated to Brands Challenging the Status Quo



How to Oust Goliath? Be Sexy.

June 2, 2010

customshow_538x320You should be paying attention. For one, it’s your job. And two, one of these “slides” is bound to contain some info you need. OK, probably not launch codes for the company’s nuclear submarine. Still, you’re presumably watching this PowerPoint for a reason. The problem is, even if this presentation did have continent-obliterating codes in it, you’d never know because it’s just so… damn… boring. 

Not so with CustomShow.

CustomShow, by Sales Graphics, is the next evolution of sales presentation technology. Literally. CustomShow is faster, stronger, smarter and, to be honest, a whole lot prettier than the market leader, Microsoft PowerPoint.

And in the jungle of sales presentations, sexier is better.

Watching a CustomShow presentation is like viewing informational fireworks. Video, graphics, text and effects synthesize to create an integrated presentation that is decidedly more MTV than Microsoft. Actually, MTV uses CustomShow.

As a Challenger Brand, Sales Graphics – “The Presentation Agency” – is up against the Goliath of Goliaths, but it has managed to carve out an amazing share of forward-thinking corporate America.

As Mike Lingle, SVP of Sales and Strategy, put it, “If you look at our client list, you’ll see a bunch of big companies who seem to feel that PowerPoint is not giving them everything they need.”

So, like hungry (hungry) hippos, CustomShow just keeps gobbling them up: DIRECTV, CNN, Bravo, The New Yorker, A&E, ELLE, The Wall Street Journal and Dior. And that’s just the short list.

  • Sales Graphics has been in the presentations business for over 50 years, since the days when they made high-end, hand-lettered presentations and sales boards.
  • Sales Graphics is a third generation family business offering its sixth version of CustomShow.

Beyond being dazzling, CustomShow sports a number of boons. On the one hand, it allows control over the information being presented in a way that ensures that the company’s brand guidelines are consistent. But on the other, it allows quick and easy customization of presentations to permit flexibility.

More than anything, CustomShow is a presentation program for a world with a short attention span and high visual expectations.

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Keywords: A&E, Bravo, Business Tools, Challenger Brands, CNN, CustomShow, Dior, DIRECTV, ELLE, Fitting Group, Pittsburgh, PowerPoint, Presentation Technology, Sales Graphics, The New Yorker, Wall Street Journal

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