We all like to feel good in our clothes. Challenger Brand Me to We Style wants us to also feel good about our impact on the world. Described as “custom apparel that fights poverty,” the clothes this company creates are responsive not only to environmental concerns but also to our social consciences.
Me to We Style distinguishes itself from the competition in several important ways. First, the manufacturing process is designed to respect the earth as well as its residents. Using fabrics made of organic cotton and bamboo, they eliminate pesticides and chemicals from the process. Instead, the plants are weeded with hoes, and natural repellants such as chili and garlic discourage bugs without harming the planet.
All land used in growing the raw materials for Me to We’s clothing has been free of chemical pesticides for a minimum of three years. The clothes are manufactured in sweatshop-free facilities where workers receive fair wages for their work.
Environmental concerns are only part of Me to We’s positive impact. 50% of the company’s profit is donated to its charity partner Free the Children, giving back to the areas where the raw materials are grown. The charity supports development projects in rural, underprivileged areas around the world. Pointing out that over one billion people in the world subsist on less than $1 per day, the organization works with educational programs designed to improve these conditions for children. More than a million children have been involved in the organization’s programs in 45 different countries.
Me to We Style is based in Toronto, Canada, and the clothing is manufactured in Canadian plants. The company’s products include an assortment of men’s and women’s apparel, featuring tees, tank tops, sweatshirts, polos, pants, scarves and dresses in a variety of styles and colors. Tees start at $25, and they offer a “buy three, get one” deal. For larger quantities, corporations, schools, teams and organizations can work with Me to We on custom designs. To compound the company’s good deeds, orders of 12 or more items are provided at half price for fundraising purposes.
Aptly named, Me to We Style encourages consumers to focus less on me and more on we. It’s counting on styling a successful challenge – not only for the company, but also for the suppliers and the charity that benefit from its success.
