Challenger Brand News

From the Experts at Fitting Group

Dedicated to Brands Challenging the Status Quo



Archives

With Venmo, No Mo’ (Money) Problems

July 7, 2010

Venmo_538x320Venmo_538x200Venmo_258x150What group would be complete without a friend who never has cash? They come in two models – the I’ll-just-put-it-on-my-AmEx and the I’ll-hit-you-back-next-time. One saps your dignity while the other seizes your dough. But if you had an account with Venmo, all you’d have to do is text 646.863.9557 with a message saying “Who” and “How Much.”

Fashioning a Moving Challenge

February 1, 2010

fashionmoves_538x320fashionmoves_538x200fashionmoves_258x150Having great clothes is a goal that should be easy for everyone to attain. But for people with disabilities, fashion poses special challenges, and finding clothes that fit well and make dressing and undressing easy can be difficult and frustrating. The Fashion Moves Project is staging a design competition that is aimed at providing solutions for the 15% of our population with disabilities.

Styling a Challenge for a Better World

January 5, 2010

metowestyle_538x320metowestyle_538x200metowestyle_258x150We all like to feel good in our clothes. Challenger Brand Me to We Style wants us to also feel good about our impact on the world. Described as “custom apparel that fights poverty,” the clothes this company creates are responsive not only to environmental concerns but also to our social consciences.

The Voice of the Future

October 6, 2009

voicequilt_538x320voicequilt_538x200voicequilt_258x150For generations, quilters have stitched together pieces of fabric to create memories and communicate love in the process. Now those looking for a sentimental keepsake can use VoiceQuilt to piece together the voices of loved ones into a uniquely personal gift.

Cereal Killer: Bowling Over the Competition

September 15, 2009

meandgoji_538x320meandgoji_538x200meandgoji_258x150Shoppers strolling down the cereal aisle at the supermarket face a Goldilocks-like challenge – too sugary, too crunchy, not enough fiber. But [me] & goji provides a solution to getting it just right: do it yourself.

The Icing on the Cake

July 22, 2009

A multi-tiered cake with white frosting and a happy couple in wedding attire is a traditional element of the traditional wedding. As weddings increasingly deviate from the traditional, cake adornments are following suit — and Caketoppers has joined the wedding party! This Challenger gives couples a way to add an attention-grabbing element to their event while showcasing their personalities.

Advertising is No Longer a Dirty Word

July 15, 2009


GreenGraffiti, a Challenger Brand that is pioneering environmentally-friendly outdoor advertising, is delivering a strong message: clean is green. Using a stencil-like template and a power washer, this company both cleans the sidewalks and delivers advertising messages.

Flickr Shines a Light on Sharing

July 7, 2009

Flickr is an image and video hosting website that uses technology, innovation and community to modernize the way we share photos and videos. You can post, view, discuss, track and sort your images as well as those of friends and family.

The Writing’s on the Web

June 23, 2009

Positioning itself as the YouTube of the written word, Scribd helps writers reach the masses with their self expression. As “the largest social publishing company in the world,” Scribd goes beyond the blogs and posts that have proliferated on the Internet. It allows writers to share screenplays, novels, recipes, puzzles, maps, magazines, newspapers and sheet music with a wide audience that includes Scribd’s community of “passionate readers.”

Saving the Earth, One Pound at a Time

June 16, 2009

We all know that recycling is the right thing to do. Reusing materials and saving the earth just makes sense. However, sometimes we need a little nudge to be certain that our behavior matches our good intentions. RecycleBank is designed to provide a win-win-win-win situation to all of its constituencies.

Ladies, Start Your (Search) Engines and Drive!

June 9, 2009

Women who want to get a good deal on a car frequently hear the same advice: take a man with you. Women-drivers.com is ready to give women “automotive power.”

A Big Hairy Spin from a Challenger

May 19, 2009

Many animal lovers harbor an abundant natural resource: pet hair. A combination of brushing, vacuuming and lint removers provides an arsenal to combat the ubiquitous nature of this annoying substance. However VIP Fibers has a different approach, using the raw materials produced by Very Important Pets to produce yarn.