Challenger Brand News

From the Experts at Fitting Group

Dedicated to Brands Challenging the Status Quo



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Mechanical Turk – Rise of the Humans

July 13, 2010

mturk_538x320mturk_538x200mturk_258x150Despite what we’ve learned from reliable sources such as Neo, T2 and that really, really sad Haley Joel Osment movie, artificial intelligence has yet to take over the business world. Our newfangled machines can make a fine Twinkie, but there are still some things that require a good old-fashioned human brain.

The Competition’s Gonna Get Creamed!

November 17, 2009

creamo_538x320creamo_538x200creamo_258x150The health and beauty section of your favorite retailer undoubtedly includes an impressive assortment of men’s grooming products, including a wide variety of shaving creams and gels. But one Challenger Brand is trying to cut through the foam and take its place among the big boys: Cremo Cream, the “astonishingly superior shave cream.”

The Writing’s on the Web

June 23, 2009

Positioning itself as the YouTube of the written word, Scribd helps writers reach the masses with their self expression. As “the largest social publishing company in the world,” Scribd goes beyond the blogs and posts that have proliferated on the Internet. It allows writers to share screenplays, novels, recipes, puzzles, maps, magazines, newspapers and sheet music with a wide audience that includes Scribd’s community of “passionate readers.”