Despite what we’ve learned from reliable sources such as Neo, T2 and that really, really sad Haley Joel Osment movie, artificial intelligence has yet to take over the business world. Our newfangled machines can make a fine Twinkie, but there are still some things that require a good old-fashioned human brain.

The health and beauty section of your favorite retailer undoubtedly includes an impressive assortment of men’s grooming products, including a wide variety of shaving creams and gels. But one Challenger Brand is trying to cut through the foam and take its place among the big boys: Cremo Cream, the “astonishingly superior shave cream.”

Readers who hate to spend money for a book that sits idly on the shelf after reading have previously ventured into to the library or used bookstore. But those frugal bookworms now have an added option with BookMooch. The company has formed a community that “lets you give away books you no longer need in exchange for books you really want.”

Even in this online world, schools and parents still hope their children will read books, much to the delight of publishers. Unlike companies who seek only commercial success, Barefoot Books has kicked off its shoes and found a greater mission. Barefoot Books takes its inspiration from different cultures, focusing on “themes that encourage independence of spirit, enthusiasm for learning, and sharing of the world’s diversity.”

Since the 1400s when Gutenberg’s movable type replaced handwritten manuscripts, the format of the book has been about the same. Online giant Amazon’s Kindle e-book reader has arrived to change that. “The book,” says Jeff Bezos, Amazon.com’s CEO, “just turns out to be an incredible device.” Call it Book 2.0.