The Cupcake. Has there ever, in the history of confection, been a better-defined brand? All that raindrops on roses and whiskers on kittens stuff. Tea parties. Sprinkles.

Frankly, it’s about time someone took a swing at those little pink paper cups. And Butch Bakery is the contender.

With so many brands to choose from, nearly everyone has a favorite beer; New Belgium Brewing has a number of powerful fans. Literally. This environmentally-conscious company is the first wind-powered brewery in the US, and one that operates on a core purpose: “to operate a profitable brewery which makes our love and talent manifest.”