Challenger Brand News

From the Experts at Fitting Group

Dedicated to Brands Challenging the Status Quo



Archives

Mechanical Turk – Rise of the Humans

July 13, 2010

mturk_538x320mturk_538x200mturk_258x150Despite what we’ve learned from reliable sources such as Neo, T2 and that really, really sad Haley Joel Osment movie, artificial intelligence has yet to take over the business world. Our newfangled machines can make a fine Twinkie, but there are still some things that require a good old-fashioned human brain.

With Venmo, No Mo’ (Money) Problems

July 7, 2010

Venmo_538x320Venmo_538x200Venmo_258x150What group would be complete without a friend who never has cash? They come in two models – the I’ll-just-put-it-on-my-AmEx and the I’ll-hit-you-back-next-time. One saps your dignity while the other seizes your dough. But if you had an account with Venmo, all you’d have to do is text 646.863.9557 with a message saying “Who” and “How Much.”

Doodle – Herder of Cats and Corporations

June 9, 2010

doodle_538x320doodle_538x200doodle_258x150So you’re a busy little bee. “Go hard or go home,” you say. “Sleep when you’re dead,” etc. But scheduling anything with you is a nightmare. It’s almost not worth the hours of back-and-forth – the shuffling, the shifting. And it’s not just you. It’s your friends and family and coworkers. It’s the whole blasted system, man.

A Challenger Brand that Grows on You

May 4, 2010

postcarden_538x320postcarden_538x200postcarden_258x150Plants make great gifts for the horticulturally-inclined, but they don’t fare well in the mail. Now there’s a new way to combine a gift and a card that will address the whole bloomin’ gift-giving issue: PostCarden. Combination gift and greeting card, PostCarden is “a fun and simple pop-out card that transforms into a mini living garden.”

A Challenge to Look Good While We Feel Good

April 19, 2010

banglz_538x320banglz_538x200banglz_258x150Most of us exercise to look good, but Banglz is here to help us look good while we’re exercising. Challenging the fitness industry, Banglz’s products are designed to help both girly girls and fitness freaks make more headway in losing extra pounds while going about their everyday business.

Challenge Retail Shopping: thredUP Your Closet

April 12, 2010

thredup_538x320thredup_538x200thredup_258x150
As high school BFFs and college roommates know, swapping clothes is a time-honored tradition. thredUP is challenging the retail clothing industry by allowing its members to grab items from other people’s closets without leaving home.

“Friending” your way to a Vacation Rental

April 6, 2010

secondporch_538x320secondporch_538x200secondporch_258x150Before the “staycation,” taking time off to stay home was dubbed “a trip to Porchville.” Second Porch provides an alternative for vacationers who want a change of scenery: hang out on a friend’s porch!

Drink Responsibly, and Don’t Have Too Much Beer

February 15, 2010

newbelgium_538x320newbelgium_538x200newbelgium_258x150With so many brands to choose from, nearly everyone has a favorite beer; New Belgium Brewing has a number of powerful fans. Literally. This environmentally-conscious company is the first wind-powered brewery in the US, and one that operates on a core purpose: “to operate a profitable brewery which makes our love and talent manifest.”

Fashioning a Moving Challenge

February 1, 2010

fashionmoves_538x320fashionmoves_538x200fashionmoves_258x150Having great clothes is a goal that should be easy for everyone to attain. But for people with disabilities, fashion poses special challenges, and finding clothes that fit well and make dressing and undressing easy can be difficult and frustrating. The Fashion Moves Project is staging a design competition that is aimed at providing solutions for the 15% of our population with disabilities.

Styling a Challenge for a Better World

January 5, 2010

metowestyle_538x320metowestyle_538x200metowestyle_258x150We all like to feel good in our clothes. Challenger Brand Me to We Style wants us to also feel good about our impact on the world. Described as “custom apparel that fights poverty,” the clothes this company creates are responsive not only to environmental concerns but also to our social consciences.

Guilt Trips No More

December 17, 2009

ijourneygreen_538x320ijourneygreen_538x200ijourneygreen_258x150Planes, trains and automobiles have a lot in common: they’ll get you where you’re going but leave a trail of pollution behind them. Environmentally-conscious travelers will be pleased to find an organization that removes the guilt from the trip. iJourneyGreen seeks to un-do the damage of travel by offering “travel credits.” These credits allow travelers to invest in the economic development of their destinations.

Brewing up a Challenge

December 8, 2009

deansbeans_538x320deansbeans_538x200deansbeans_258x150As a group, “bean counters” have always been disparaged for their single-minded focus on the bottom line. But coffee company Dean’s Beans has learned to count their beans while serving a larger mission. This Challenger Brand is “dedicated to providing coffee, cocoa and more through ethical buying, progressive development projects and sound ecological practices.”