Challenger Brand News

From the Experts at Fitting Group

Dedicated to Brands Challenging the Status Quo



Archives

With Venmo, No Mo’ (Money) Problems

July 7, 2010

Venmo_538x320Venmo_538x200Venmo_258x150What group would be complete without a friend who never has cash? They come in two models – the I’ll-just-put-it-on-my-AmEx and the I’ll-hit-you-back-next-time. One saps your dignity while the other seizes your dough. But if you had an account with Venmo, all you’d have to do is text 646.863.9557 with a message saying “Who” and “How Much.”

A Challenge to Look Good While We Feel Good

April 19, 2010

banglz_538x320banglz_538x200banglz_258x150Most of us exercise to look good, but Banglz is here to help us look good while we’re exercising. Challenging the fitness industry, Banglz’s products are designed to help both girly girls and fitness freaks make more headway in losing extra pounds while going about their everyday business.

Challenge Retail Shopping: thredUP Your Closet

April 12, 2010

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As high school BFFs and college roommates know, swapping clothes is a time-honored tradition. thredUP is challenging the retail clothing industry by allowing its members to grab items from other people’s closets without leaving home.

“Friending” your way to a Vacation Rental

April 6, 2010

secondporch_538x320secondporch_538x200secondporch_258x150Before the “staycation,” taking time off to stay home was dubbed “a trip to Porchville.” Second Porch provides an alternative for vacationers who want a change of scenery: hang out on a friend’s porch!

Challenger Champions Pet Project

March 16, 2010

zootoo_538x320zootoo_538x200zootoo_258x150In the past few years, social media tools have forged connections between many with common interests. Zootoo has found a cozy spot to curl up in cyberspace, focusing on pets and the people who love them, to exemplify “social petworking” at its best.

Fashioning a Moving Challenge

February 1, 2010

fashionmoves_538x320fashionmoves_538x200fashionmoves_258x150Having great clothes is a goal that should be easy for everyone to attain. But for people with disabilities, fashion poses special challenges, and finding clothes that fit well and make dressing and undressing easy can be difficult and frustrating. The Fashion Moves Project is staging a design competition that is aimed at providing solutions for the 15% of our population with disabilities.

Brewing up a Challenge

December 8, 2009

deansbeans_538x320deansbeans_538x200deansbeans_258x150As a group, “bean counters” have always been disparaged for their single-minded focus on the bottom line. But coffee company Dean’s Beans has learned to count their beans while serving a larger mission. This Challenger Brand is “dedicated to providing coffee, cocoa and more through ethical buying, progressive development projects and sound ecological practices.”

The National Aviary – Ready to Soar Above its Competitors

August 4, 2009

aviary_258x150aviary_538x200aviary_538x320In a city that has feathered its nest with a variety of attractions, it’s hard to challenge the major players. However, Pittsburgh can boast one high-flying challenger that’s clearly not just for the birds. Hatching from a local treasure to hit the big time, the National Aviary has worked hard to move up in the pecking order.

Advertising is No Longer a Dirty Word

July 15, 2009


GreenGraffiti, a Challenger Brand that is pioneering environmentally-friendly outdoor advertising, is delivering a strong message: clean is green. Using a stencil-like template and a power washer, this company both cleans the sidewalks and delivers advertising messages.

Flickr Shines a Light on Sharing

July 7, 2009

Flickr is an image and video hosting website that uses technology, innovation and community to modernize the way we share photos and videos. You can post, view, discuss, track and sort your images as well as those of friends and family.