Challenger Brand News

From the Experts at Fitting Group

Dedicated to Brands Challenging the Status Quo



Archives

Snapology – The Decepticons of Education

July 20, 2010

snapology_538x320snapology_538x200snapology_258x150When it comes to getting kids interested in learning, nothing beats unabashed trickery. And robots.

Bottles, Bottles Everywhere, and Not a Drop to Drink

June 15, 2010

boxedwater_538x320boxedwater_538x200boxedwater_258x150There he was, Benjamin Gott, in the belly of the beverage beast’s warehouse. Utterly surrounded by 160,000 sq feet of empty, name-brand plastic bottles. A weaker man might have cried.

How to Oust Goliath? Be Sexy.

June 2, 2010

customshow_538x320customshow_538x200customshow_258x150You should be paying attention. For one, it’s your job. And two, one of these “slides” is bound to contain some info you need. OK, probably not launch codes for the company’s nuclear submarine. Still, you’re presumably watching this PowerPoint for a reason.

A Challenge to Look Good While We Feel Good

April 19, 2010

banglz_538x320banglz_538x200banglz_258x150Most of us exercise to look good, but Banglz is here to help us look good while we’re exercising. Challenging the fitness industry, Banglz’s products are designed to help both girly girls and fitness freaks make more headway in losing extra pounds while going about their everyday business.

Challenge Retail Shopping: thredUP Your Closet

April 12, 2010

thredup_538x320thredup_538x200thredup_258x150
As high school BFFs and college roommates know, swapping clothes is a time-honored tradition. thredUP is challenging the retail clothing industry by allowing its members to grab items from other people’s closets without leaving home.

“Friending” your way to a Vacation Rental

April 6, 2010

secondporch_538x320secondporch_538x200secondporch_258x150Before the “staycation,” taking time off to stay home was dubbed “a trip to Porchville.” Second Porch provides an alternative for vacationers who want a change of scenery: hang out on a friend’s porch!

Challenger Champions Pet Project

March 16, 2010

zootoo_538x320zootoo_538x200zootoo_258x150In the past few years, social media tools have forged connections between many with common interests. Zootoo has found a cozy spot to curl up in cyberspace, focusing on pets and the people who love them, to exemplify “social petworking” at its best.

Fashioning a Moving Challenge

February 1, 2010

fashionmoves_538x320fashionmoves_538x200fashionmoves_258x150Having great clothes is a goal that should be easy for everyone to attain. But for people with disabilities, fashion poses special challenges, and finding clothes that fit well and make dressing and undressing easy can be difficult and frustrating. The Fashion Moves Project is staging a design competition that is aimed at providing solutions for the 15% of our population with disabilities.

Challenger Sends a Message of Survival

November 10, 2009

survival_538x320survival_538x200survival_258x150Greeting cards started out carrying sweet sentiments, with flowery art and verbiage to match. At a time when society has broken through those old-fashioned conventions, greeting cards have risen to the occasion at Survival by Design.

Watering Down the Competition

November 3, 2009

tappening_538x320tappening_538x200tappening_258x150OK, so Challenger Brands are working to bring their companies to the forefront, pushing aside the big guys and promoting their own brands to steal the market and grow profits. Right? In the case of Tappening, the answer is an unqualified sort of.

The Icing on the Cake

July 22, 2009

A multi-tiered cake with white frosting and a happy couple in wedding attire is a traditional element of the traditional wedding. As weddings increasingly deviate from the traditional, cake adornments are following suit — and Caketoppers has joined the wedding party! This Challenger gives couples a way to add an attention-grabbing element to their event while showcasing their personalities.

Flickr Shines a Light on Sharing

July 7, 2009

Flickr is an image and video hosting website that uses technology, innovation and community to modernize the way we share photos and videos. You can post, view, discuss, track and sort your images as well as those of friends and family.