An activity’s fun is inversely proportional to the number of times you’ve had to listen to someone drone on about how fun it is.

In other words, the more you tell friends to watch “Arrested Development,” the less likely they are to do so.

So when a company like Crowdrise comes out and claims fun in its marketing — “volunteering, raising money for charity and having the most fun in the world while doing it” — well, we’re instantly skeptical.

We all like to feel good in our clothes. Challenger Brand Me to We Style wants us to also feel good about our impact on the world. Described as “custom apparel that fights poverty,” the clothes this company creates are responsive not only to environmental concerns but also to our social consciences.