

There he was, Benjamin Gott, in the belly of the beverage beast’s warehouse. Utterly surrounded by 160,000 sq feet of empty, name-brand plastic bottles. A weaker man might have cried.
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From the Experts at Fitting Group |
Dedicated to Brands Challenging the Status Quo |
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Archives
June 15, 2010
Drink Responsibly, and Don’t Have Too Much Beer
December 17, 2009
Trashing Competitors – It’s in the Bag
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With so many brands to choose from, nearly everyone has a favorite beer; New Belgium Brewing has a number of powerful fans. Literally. This environmentally-conscious company is the first wind-powered brewery in the US, and one that operates on a core purpose: “to operate a profitable brewery which makes our love and talent manifest.”


Environmentally conscious consumers want nice things too, and can be caught in a guilty struggle when high fashion conflicts with going green. Ecoist provides a stylish solution with its mission to “merge design with social and environmental consciousness to provide stylish, functional and durable products.”