Challenger Brand News

From the Experts at Fitting Group

Dedicated to Brands Challenging the Status Quo



Archives

It’s a Plastic Jungle Out There

January 4, 2011

plasticjungle_538x320plasticjungle_538x200plasticjungle_258x150Seen it happen a million times. Aunt Tilly didn’t know what the crazy kids were into these days so she figured she’d play it safe and buy you a gift card this Christmas. Which used to be fine. Until they started making Facebook gift cards.

The Brite Stuff

November 9, 2010

eventbrite_538x320eventbrite_538x200eventbrite_258x150A spike flashes across the computer screens at Eventbrite HQ. The engineers clack away at keyboards in search of the heightened traffic’s origin. It’s too big for a yoga studio and it’s definitely not a quilting seminar. A malfunction, perhaps?

“Friending” your way to a Vacation Rental

April 6, 2010

secondporch_538x320secondporch_538x200secondporch_258x150Before the “staycation,” taking time off to stay home was dubbed “a trip to Porchville.” Second Porch provides an alternative for vacationers who want a change of scenery: hang out on a friend’s porch!