“Good always prevails over stinky.” “Role models in bottles.” “Ingredients that come from plants, not chemical plants.”

Got to give it to these guys, they have a way with words.

“My dog’s stool is firmer!”

To you and me, that doesn’t mean much. If anything, it ranks among the things we don’t need to know. But for a guy in the pet food business, those words are honey-dipped.

We tend not to think of hotels as cultural centers. In fact, chains do a lot of work to vanilla-fy so that customers have the same experience in Fargo as they do in Flagstaff. But one Seattle Challenger Brand is bringing the culture and rejecting the notion that a hotel’s only earthly purpose is to provide you with single-use shampoos.

The Cupcake. Has there ever, in the history of confection, been a better-defined brand? All that raindrops on roses and whiskers on kittens stuff. Tea parties. Sprinkles.

Frankly, it’s about time someone took a swing at those little pink paper cups. And Butch Bakery is the contender.

When it comes to getting kids interested in learning, nothing beats unabashed trickery. And robots.

Despite what we’ve learned from reliable sources such as Neo, T2 and that really, really sad Haley Joel Osment movie, artificial intelligence has yet to take over the business world. Our newfangled machines can make a fine Twinkie, but there are still some things that require a good old-fashioned human brain.

What group would be complete without a friend who never has cash? They come in two models – the I’ll-just-put-it-on-my-AmEx and the I’ll-hit-you-back-next-time. One saps your dignity while the other seizes your dough. But if you had an account with Venmo, all you’d have to do is text 646.863.9557 with a message saying “Who” and “How Much.”

There he was, Benjamin Gott, in the belly of the beverage beast’s warehouse. Utterly surrounded by 160,000 sq feet of empty, name-brand plastic bottles. A weaker man might have cried.

So you’re a busy little bee. “Go hard or go home,” you say. “Sleep when you’re dead,” etc. But scheduling anything with you is a nightmare. It’s almost not worth the hours of back-and-forth – the shuffling, the shifting. And it’s not just you. It’s your friends and family and coworkers. It’s the whole blasted system, man.

You should be paying attention. For one, it’s your job. And two, one of these “slides” is bound to contain some info you need. OK, probably not launch codes for the company’s nuclear submarine. Still, you’re presumably watching this PowerPoint for a reason.

With so many brands to choose from, nearly everyone has a favorite beer; New Belgium Brewing has a number of powerful fans. Literally. This environmentally-conscious company is the first wind-powered brewery in the US, and one that operates on a core purpose: “to operate a profitable brewery which makes our love and talent manifest.”