Challenger Brand News

From the Experts at Fitting Group

Dedicated to Brands Challenging the Status Quo



Archives

This Just In: Donuts Are Good For You

March 15, 2011

superdonut_538x320superdonut_538x200superdonut_258x150This isn’t a trick. We know how fragile you are right now, all the heavy headlines you have to go through in a day: Japan, Gadhafi, the economy. Now, more than ever, you need to be able to believe that donuts, those sticky-fried halos of carbohydrates, aren’t the root of the childhood obesity epidemic, soaring healthcare costs and your heart’s steady march to the crapper.

So we’ll say it again, just to be clear. Donuts are good for you. Franco Harris’ Super Donuts, that is.

Healthy Pets Take Wing with Challenger Brand

October 13, 2009

BlackwingForPets_538x320BlackwingForPets_538x200BlackwingForPets_258x150Perhaps you know an adventurous kid who once ate pet food on a dare. Most of us would not be tempted to do so, and we probably don’t even want to know what’s in the food we provide for our pets. Blackwing for Pets understands our squeamishness. The company’s motto, “Meaty Treats with a Conscience,” explains its basic premise: challenging the status quo by providing natural treats for pets.