You could write great blog posts, you just know it. You have all these apple-cart-obliterating ideas but you don’t have the time or the patience to do the extra legwork that makes blogging an effective form of communication. All that linking and embedding and tagging.

And optimizing? What the blog is optimizing?

So you’re a busy little bee. “Go hard or go home,” you say. “Sleep when you’re dead,” etc. But scheduling anything with you is a nightmare. It’s almost not worth the hours of back-and-forth – the shuffling, the shifting. And it’s not just you. It’s your friends and family and coworkers. It’s the whole blasted system, man.