“My dog’s stool is firmer!”

To you and me, that doesn’t mean much. If anything, it ranks among the things we don’t need to know. But for a guy in the pet food business, those words are honey-dipped.

Perhaps you know an adventurous kid who once ate pet food on a dare. Most of us would not be tempted to do so, and we probably don’t even want to know what’s in the food we provide for our pets. Blackwing for Pets understands our squeamishness. The company’s motto, “Meaty Treats with a Conscience,” explains its basic premise: challenging the status quo by providing natural treats for pets.