In the past few years, social media tools have forged connections between many with common interests. Zootoo has found a cozy spot to curl up in cyberspace, focusing on pets and the people who love them, to exemplify “social petworking” at its best.

Perhaps you know an adventurous kid who once ate pet food on a dare. Most of us would not be tempted to do so, and we probably don’t even want to know what’s in the food we provide for our pets. Blackwing for Pets understands our squeamishness. The company’s motto, “Meaty Treats with a Conscience,” explains its basic premise: challenging the status quo by providing natural treats for pets.