Challenger Brand News

From the Experts at Fitting Group

Dedicated to Brands Challenging the Status Quo



Archives

Snapology – The Decepticons of Education

July 20, 2010

snapology_538x320snapology_538x200snapology_258x150When it comes to getting kids interested in learning, nothing beats unabashed trickery. And robots.

How to Oust Goliath? Be Sexy.

June 2, 2010

customshow_538x320customshow_538x200customshow_258x150You should be paying attention. For one, it’s your job. And two, one of these “slides” is bound to contain some info you need. OK, probably not launch codes for the company’s nuclear submarine. Still, you’re presumably watching this PowerPoint for a reason.

A Matter of Challenging the Mind

May 18, 2010

mindapps_538x320mindapps_538x200mindapps_258x150Our world has become a stressful and difficult place for many of its residents, coping with multiple demands, a difficult economy, past baggage and worries about the future. It’s enough to drive a person to seek professional help – or perhaps a new app for their iPhone?

It Takes a Village to Mount a Challenge

March 9, 2010

tenthousand_538x320tenthousand_538x200tenthousand_258x150By now, we know that it takes a village to raise a child. But one company with a local presence believes it takes Ten Thousand Villages to support the artisans of developing countries in Asia, Africa, Latin America and the Middle East.

The Sweet Taste of Success

January 18, 2010

edwardmarc_538x320edwardmarc_538x200edwardmarc_258x150The only thing better than a company that satisfies its customers’ sweet tooth is one that also sweetens the lives of those in need. Add in a headquarters in the South Side of Pittsburgh, PA, and there’s a lot to love about Challenger Brand Edward Marc Chocolatier, a company that is “committed to delicious perfection and ultimate customer satisfaction.”

The National Aviary – Ready to Soar Above its Competitors

August 4, 2009

aviary_258x150aviary_538x200aviary_538x320In a city that has feathered its nest with a variety of attractions, it’s hard to challenge the major players. However, Pittsburgh can boast one high-flying challenger that’s clearly not just for the birds. Hatching from a local treasure to hit the big time, the National Aviary has worked hard to move up in the pecking order.

This Challenger is No Sleeper

May 5, 2009

Pittsburgh is home to an active arts scene, including several major museums that feature world-class exhibits. Along with the dinosaur-sized organizations, there are several smaller, less mainstream alternatives, including the Mattress Factory.

Collegiate Challenger

April 21, 2009

The world of higher education has long been ruled by independent or state institutions, funded largely through endowments provided by tradition-bound alums. But Pittsburgh-based Education Management Corporation has taken a different approach.

Outrunning a Greyhound

May 15, 2007

There’s a new challenger in town, working to compete against planes, trains and automobiles, and most of all Greyhound buses. No-frills Megabus has made Pittsburgh the latest stop on a journey that spans two continents. With Greyhound holding a monopoly on the city since buying Trailways in 1987, Megabus is hoping to make the big dog cower in fear.