Challenger Brand News

From the Experts at Fitting Group

Dedicated to Brands Challenging the Status Quo



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Saving the Earth, One Pound at a Time

June 16, 2009

We all know that recycling is the right thing to do. Reusing materials and saving the earth just makes sense. However, sometimes we need a little nudge to be certain that our behavior matches our good intentions. RecycleBank is designed to provide a win-win-win-win situation to all of its constituencies.

Trashing Competitors – It’s in the Bag

April 7, 2009

Environmentally conscious consumers want nice things too, and can be caught in a guilty struggle when high fashion conflicts with going green. Ecoist provides a stylish solution with its mission to “merge design with social and environmental consciousness to provide stylish, functional and durable products.”

Challenger Gets the Poop on Poop

June 24, 2008

To get the latest poop on a steaming hot Challenger Brand, we turned to The Great Elephant Poo Poo Paper Company. Achieving perhaps the ultimate in recycling and environmental friendliness, this company turns elephant dung into paper products.